Anybody who watches The Apprentice is probably left wondering what happens to the products the candidates attempted to sell after Lord Sugar sends one of the team members home.

Throughout the show, the candidates have to pitch and sell their invented products in order to try and secure the most sales. So far, Season 16 has already challenged the candidates to create and sell a kids toothbrush and a non-alcoholic beverage.

Sometimes the teams manage to bag deals with some pretty big brands and fans want to know what happens to the products once they have secured a sale.

Reality Titbit did some digging and have found the answers, keep reading to find out.

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    Programme Name: The Apprentice S16 – TX: n/a – Episode: n/a (No. n/a) – Picture Shows: The Apprentice 2022 candidates and Lord Sugar (centre). – (C) Ray Burmiston – Photographer: Ray Burmiston


Products are sold depending on the situation

When it comes to questioning if they actually sell the products, the answer to this is yes and no, depending on the type of sale and situation.

When the contestants are pitching and selling to major brands, whatever deal they manage to secure is only hypothetical. The buyers have to imagine that they are there to buy in order to have an honest outcome of what the deal would actually be.

For example, on episode two of the latest season, the girls’ team managed to sell 10,000 units of their kid’s toothbrush, Brushing Star to a major high street retailer, Superdrug. However, these sales were only hypothetical and you cannot buy their product in-store.

Despite the big brand deals not being real, when candidates are trying to haggle and sell products on the street during certain challenges, these sales are all real.

Any money made goes to charity

Whatever the contestants manage to make through street sales goes to charity. This has been confirmed by RadioTimes, where they said,

“Any profit made from the sale of products created in the programme is given to charity.”

At least when the contestants epically fail a challenge the profits are going somewhere decent!

Pendulum Summit In Dublin - Day One
Lord Alan Sugar, Business Titan And Star Of The Apprentice UK, speaks at Pendulum Summit, World’s Leading Business and Self-Empowerment Summit, in Dublin Convention Center. On Thursday, January 10, 2019, in Dublin, Ireland. On Wednesday, 8 January 2020, in Dublin, Ireland. (Photo by Artur Widak/NurPhoto via Getty Images)

How they come up with the tasks on The Apprentice

Each series of The Apprentice sees the contestants tackle tasks more creative than ever before.

The BBC explains that each task on The Apprentice is designed by both the show’s production team and Lord Alan Sugar.

They explain how tasks “are carefully chosen to test the core business skills, including sales, marketing, design, teamwork and negotiation.”



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