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BrewDog Produces Hand Sanitiser For Key Workers


Dragons' Den reject BrewDog was brutally cut from the show - but is now worth £1.6billion

The Dragons’ Den bosses missed the mark with BrewDog – after bosses rejected a business now worth more than a billion pounds.

Hundreds of entrepreneurs have gone to visit the infamous five wealthy investors and some of them left with their investments.

In some cases for those who could not convince the dragons for an investment, there are companies that either by luck, hard work, or simply the fact of not giving up, are worth millions toady – if not billions.

This is the case of BrewDog, a Scottish beer craft that is one success story to make note of.

The beginnings of BrewDog

COLUMBUS, OHIO, UNITED STATES – 2021/07/09: People enjoy drinks at BrewDog, a brewery and pub chain, during Franklinton Fridays. The second Friday of every month is Franklinton Fridays, a day to highlight the Franklinton Arts District, art and artists in the area while openly socializing. (Photo by Stephen Zenner/SOPA Images/LightRocket via Getty Images)

Originally from Ellon, Scotland, James Watt and Martin Dickie met at high school.

Beer lovers and in their mid-20s, the two decided to risk it all and create their own business.

They had the mission of becoming the UK’s strongest ever beer and they were determined to make it work.

Relying on bank loans and starting by exporting their business around the world, they became Scotland’s largest independent brewery.

According to The Sun, BrewDog has won several awards in its 15-year history. It also boasts more than 100 bars across the globe. That being said, it is also worth an astonishing £1.6 billion.

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BrewDog’s rejection at Dragons’ Den

SHARK TANK – 1302 Peter Jones, global business tycoon and original Dragon from BBCs Dragons Den (the U.K. version of Shark Tank), brings his expertise from across the pond into the Tank in an all-new episode. First into the Tank are entrepreneurs from Chattanooga, Tennessee, who think their gift of music is sure to make their dreams come true when they introduce their one-of-a-kind custom song service to the Sharks. Entrepreneurs from Sacramento, California, pitch their helpful work-from-home product that increases productivity, boosts confidence and decreases interruptions. A proper sibling duo from Austin, Texas, present their convenient and healthy meal service that does not require refrigeration, mailed directly to your door while siblings from Seabrook, New Hampshire, hope to hook the Sharks with their apparel company focused on helping clean the worlds oceans on Shark Tank, airing FRIDAY, OCT. 15 (8:00-9:01 p.m. EDT), on ABC. (Christopher Willard/ABC via Getty Images) PETER JONES

In 2008, founders James Watt and Martin Dickie applied to go on Dragon’s Den and pitch their business to the five wealthy investors.

As per BrewDog’s blog, the business was just two years old at the time and wanted to impress the Dragons.

Once they successfully submitted their application, James and Martin drove to Manchester’s BBC studios for a screen test.

As they “pitched our hearts out”, the producers were not convinced about the originality or the future of their product.

For that reason, “they were out” before the Dragons themselves could even hear the pitch and give their verdict.

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Fast forward a decade – they’re worth over a billion

Photo by Dimitrios Kambouris/WireImage

They wanted to offer 20% for the big investment, which CEO James says would have been worth a whopping £360million today.

He said: “Meaning the dragons missed out on by far the best deal in den history.”

Not receiving the £100,000 investment, the two turned to investors around the world, whom they call “Equity Punks”.

Although things were tough for the pair, the entrepreneurs never gave up on their business.

14 years later, BrewDog has now become a success internationally with its product being sold around the globe.

CEO James Watt wrote on his LinkedIn earlier this year: ”We got over the rejection eventually. But it took a while.”

However, Watt and Dickie have not forgotten those who did not believe in them, even if they are now thriving on their crafted-beer success.

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Ashley is a journalism graduate from Kingston University, currently writing for HITC, Reality Titbit and The Focus. She loves to travel and learn new languages and cultures. She also has an interest in celebrity news and the entertainment world. When she’s not writing, she’s on social media, watching K-dramas or shopping.