Series 16 of Dragons Den saw the “Dragons” live up to their title, with some of the harshest rejections of pitches fans have seen in years!
Robel Iyassu, the founder of Boun Beans and Blue Mountain Coffee, was, unfortunately, one of those savagely rejected.
Here’s what you need to know about his time in the den, and whether his business has taken off.
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What did Robel ask the Dragons for?
Robel asked for a large £75,000 investment with just a 7.5% stake in Boun Beans.
His roasted coffee is manually ground and made from luxury Grade 1 coffee beans; he claimed that no one else is doing this in the UK.
But Robel mainly wanted to expand his brand by opening a coffee shop in central London, an idea the Dragons thought was too ambitious.
Did any of the Dragons go for it?
The coffee was a hit with Peter Jones, who said he had “not drunk coffee as good as this before”.
But the taste was not enough to win any of the investors over.
None of the dragons decided to help Robel, and he left the Den with his dreams of expanding his business still but a dream.
Can you buy Blue Mountain Coffee now?
Yes, you can!
Despite being turned away by the Dragons, Robel’s Boun Beans has taken off.
In his pitch, he priced his 100g packets of coffee at £19 – a real luxury product.
Fortunately for coffee lovers out there, the prices have been changed since his appearance on Dragons’ Den and you can now get 200g of Blue Mountain Coffee for just £8.49 and free delivery!
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We are excited to announce a collaboration with @theingredientist where we will be hosting a fine food and coffee tasting event. Learn about food, coffee, hand roasting, and taste heirloom coffee paired with fine food. . We will be pairing coffees such as Blue Mountain, Kopi Luwak with tasters from Jamaica the Far East and Africa . Limited Tickets Available . Click on the link in our bio for tickets . . . . . . . #london #foodie #coffeelover #coffeegram #londontown #londonfoodie
Can you visit the Boun Beans coffee shop?
Unfortunately, this still seems like a far-off dream for Robel.
There is no coffee shop as of yet, but that doesn’t mean you can’t enjoy the product from your own home.
Check out the wide array of products on their online shop https://bounbeans.com and keep up to date with all their collaborations with coffee shops and distributors through their Instagram @bounbeans.
WATCH DRAGONS’ DEN EVERY SUNDAY NIGHT ON BBC TWO, AT 8 PM.