Fans of Dragons’ Den were left with huge smiles on there faces following a successful pitch from Sian Ellingworth.

The former dental student pitched Buddies Toothpaste and toothbrush to the Dragons looking for a £60,000 investment for a 15% stake.

Buddies Toothpaste offers a revolutionary brushing system or kids, where you insert toothpaste cartridges to ensure that each brush has the correct amount. Here’s how you can get your hands on one!

Screen Shot: Dragons' Den toothbrush
Screen Shot: Dragons’ Den toothbrush
Screen Shot: Dragons' Den toothbrush
Screen Shot: Dragons’ Den toothbrush

What is Buddies Toothpaste?

Buddies Toothpaste was designed by Sian in 2012.

The brush kit features an electric toothbrush – which self-dispenses toothpaste with one push – and an adorable toy charger that doubles up as a nightlight.

Sian told the Dragons that her aim was to make brushing your teeth engaging and exciting for young children and that she’d spent over £200,000 getting her business up and going.

Touker Suleyman - (C) BBC - Photographer: Screen grab
Touker Suleyman – (C) BBC – Photographer: Screen grab

Sian ended up with multiple offers and accepted a joint offer from Touker Suleyman and Tej Lalvani.

The deal was struck for the full sum of money, £60,000, with 44% of the business given away to the Dragons.

Buy a Buddies Toothbrush!

Currently, you can buy the Buddies toothpaste and toothbrush from eBay and Amazon.

Stocks are currently low due to the surge in customers from Dragons’ Den!

You can also purchase the range from the official Buddies website,

The complete toothpaste and toothbrush set costs £34.99.

Much of Sian’s pitch was about how she was offered a deal with Boots but was unable to finalise it.

With the Dragons now onboard you could expect to see Buddies is Boots soon, as well as supermarkets such as Asda and Tesco.


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