Meet the best friends pitching coffee brand Nootropics on Dragons Den
WARNING: Embargoed for publication until 00:00:01 on 03/02/2022 - Programme Name: Dragons' Den S19 - TX: 10/02/2022 - Episode: Dragons' Den S19 - ep6 (No. 6) - Picture Shows: The entrepreneurs listen to feedback from the Dragons. - (C) BBC - Photographer: Grab

Meet the best friends pitching coffee brand Nootropics on Dragons Den

Two best friends from London are set to pitch their moon-enhancing coffee products to the investors on Dragons’ Den on Thursday, February 10th. As with every business that enters the den, Zain Peer and Shez Shaikh are ready to have their business and its products analysed and the Dragons don’t hold back.

Dragons Den is onto its nineteenth series in 2022 and so far, the series has seen teeth whitening products, vegan hair care products and much more pitched on the show. Next up is Nootropics, a coffee business that boasts products aiming to balance body and mind.

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Nootropics appears Dragons’ Den

Dragons’ Den season 19 episode 6 features a tech expert, a former fashion designer and best friends Zain and Shez who are the co-founders of Nootropics.

The company makes adaptogenic coffee blends and as per their website there are many benefits to their blends over regular coffee: “Many nootropics have adaptogenic properties – helping your mind & body adapt to physical, mental & emotional stressors and find balance“.

The entrepreneurial duo took to Instagram on February 10th to announce they’d be on Dragons’ Den and wrote: “Catch us on BBC One at 8pm and find out if the Dragons love our adaptogenic coffee” while also offering their Instagram followers an online discount.

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What do Nootropics’ coffee blends contain?

As per the Nootropics website, “Nootropics are brain-boosters“.

Some of the ingredients included in the company’s coffee blends include Lion’s Mane, Rhodiola extract, Ashwagandha, Cordyceps mushroom and Siberian Ginseng.

The blends are also free from artificial sweeteners and preservatives.

Meet Zain Peer and Shez Shaikh

Zain Peer and Shez Shaikh are the co-founders of London Nootropics.

The entrepreneurs are both 33 years old and as per the Bournemouth Echo, they develop their business idea while living in the coastal town.

London Nootropics was established in March 2020 and Zain and Shez had been developing their blends for over two years prior to the launch.

Shez can be found on Instagram @instagrandad1 however his IG page is set to private. Zain is also on IG with a private account @inzainagram.

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