It’s normally dogs who sink their teeth into things and tear them apart but the investors in the Dragons’ Den have been ruthless during series 19, declaring themselves “out” of many a budding business. The BBC series has been airing since 2005 and Deborah Meaden, Peter Jones and the rest of the Dragons are showing no signs of slowing down.
All kinds of entrepreneurs have walked into the Den in 2022. Cheesegeek, Piddle Patch, Smile Time, Turbo Rocks and many more companies have been lucky enough to get investments from the Dragons but others haven’t been so fortunate. So, let’s find out more about dog-friendly brand WagIt.
WagIt enters the Dragons’ Den
During Dragons’ Den series 19 episode 8, canine-focused company WagIt swaggered into the Den and pitched a business that helps connect dog owners with dog-friendly services.
WagIt’s founder, Nadia Leguel, describes the company on LinkedIn as “…the first online booking platform for dog friendly venues and services“.
She established the brand in June 2020 and has a background in the hospitality business. Nadia and her Cavalier King Charles Spaniel, Lola, appeared on the BBC show together on February 24th, 2022.
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Exploring WagIt’s website
A quick glance at WagIt’s website and its clear to see that the main aim of the company is to connect dog owners with dog friendly businesses within a few clicks.
When it comes to socialising with a dog, it can be tricky, especially in cities like London, but WagIt aims to connect people and their four-legged friends to restaurants, bars and pubs that are dog-friendly.
WagIt also connects dog owners with groomers near them and writes on its website: “Join the WagIt community for plenty of tail wagging, and zero stress“.
Dragons’ Den viewers loved WagIt
Despite the Dragons on Dragons’ Den choosing not to invest in WagIt, many viewers of the show appeared to love the concept, judging by Twitter.
One person tweeted: “WagIt has to appeal surely…“.
Another said: “I’m literally obsessed with WagIt. Perfect“.
One Twitter user wrote: “Brilliant idea but I feel a missed opportunity not calling it Dogs’ Dinner“.
Others tweeted some love for Nadia’s dog, Lola, who appeared in the Den to pitch the brand.
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