Channel 4’s Inside Missguided takes us behind the scenes of one of the biggest online fashion retailers.
The new show displays a typical working day in the Manchester-based building – following a group of female employees around to get an insight into the fast-paced fashion environment.
Missguided’s headquarters were in Salford, Manchester until 2015, when they moved to Trafford Park where the company claimed to have the “coolest office in the world”. During the show, we get to see it for ourselves.
So who is the cast on Inside Missguided? We found some of them on Instagram – meet them here!
Who is Head of the Brand?
Eleanore Montgomery (@eleanorechetcuti) has worked for Missguided for 9 years, with the first 3 years as a blogger outreach assistant. She then went on to become the Senior Brand & Creative Executive. Now, she is Head of the Brand.
She studied fashion styling and photography at Salford University, and then became a store manager at Kooples. She also done work experience at Dazed and Vice magazine before joining Missguided.
Eleanore told the Missguided website:
As the team grew and changes were made I was able to take on my current role as senior brand and creative exec. It’s a freaking dream come true! I do everything from campaign development, shoots, PR, events, influencer and even choosing the music TV and video.
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Meet the owner of Missguided
Nitin Passi, 37, is the owner and retailer of Missguided. According to The Sunday Times Rich List, he has a net worth of £250 million. It is believed he previously attended Cranleigh Preparatory School in Surrey, and went on to study business management at Newcastle University.
In 2008, Nittin founded Missguided from a factory in Prestwich, Greater Manchester, with a £50,000 loan from his dad. It is alleged the successful entrepreneur used £3,000 to set up the website and £5,000 to buy stock for the company.
Senior Creative & Campaign Manager Treasure Evans
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Zee Alawneh stars in the Inside Missguided show
Before joining the Missguided babes, Zee started practising for her future career as Head of Design when she studied fashion at Manchester Metropolitan University.
Back in 2012, she was a fashion assistant at the British Fashion Council – so she’s not short of any styling tips!
She then went on to become a designer at Selfridges – and secured a role as designer at Missguided in 2013. For almost two years, she has been the Head of the designing team.
Who is the Missguided designer?
If you’re ever wondering who creates all of those amazing styles and trends, it’s Rohini Sood. I guess you could call her an angel in the fashion world – who else can we thank for providing us with the ‘nice top and jeans’ vibe?
The 28-year-old has worked as a designer for the fashion brand for five years. She said: “One day I’m working on designing new bikinis and cover ups for our Holiday Shop and the next day I’m working on high end premium embellished dresses for our Peace & Love brand.”
And she even wears slippers to the office!
WATCH INSIDE MISSGUIDED FROM WEDNESDAY 12 AUGUST ON CHANNEL 4