Following the recent announcement that brands I Saw It First and JD Sports are Love Island’s Official Partners 2021, viewers are wondering if contestants get given clothes to wear on the show.

Keep reading as we explore the hidden rules of Love Island, the show’s fashion partnerships and provide you with information on how to shop the style.

  • CHECK OUT: Love Island contestant Liberty’s mum on Instagram!

FIRST LOOK: Our brand new Islanders are in the villa and ready to couple up.. | Love Island Series 7

FIRST LOOK: Our brand new Islanders are in the villa and ready to couple up.. | Love Island Series 7

Do contestants get clothes to wear?

We all know that fashion is key on Love Island, the participants usually dress up both day and night to impress their fellow peers along with the masses of viewers watching onscreen and online.

Reportedly, Islanders take their own luggage to the villa. However, the contestants are limited to their fashion choices…

The stars are not allowed to wear branded clothing, this is to prevent legal issues.

A trademark owner may demand a licensing fee to display their logo, therefore one can’t simply use an existing brand’s logo without first obtaining a license to do so.

Candidates are also given an allowance before entering the villa, usually provided by sponsored brands.

In past seasons, Islanders have rocked various fashion brands but series seven is associated with particular Official Fashion and Activewear Partners.

This means that contestants will in fact be given clothing from brands I Saw It First as well as JD Sports to wear during the show.

Keep reading for further information surrounding the collaborations!

I Saw It First and JD partnerships explained!

I Saw It First recently announced that they are Love Island 2021’s Official Fashion Partner.

The fast-fashion brand published an advertisement video which is displayed in the commercial breaks of the summer show.

This partnership entails an entire collection surrounding Love Island’s 2021 fashion.

Leanne Holmes, brand director at I Saw It First, quoted:

“The Love Island partnership has proven to be a fantastic opportunity for us to gain direct access to our target audience.”

This marks the third year I Saw It First has partnered with the dating show.

As part of the partnership, I Saw It First will be providing contestants with accessories and clothing, aside from activewear, which will be supplied by JD Sports.

Although little information has been publicised, @jdofficial shared BTS clips of the partnership whereby former Islanders modelled the items.


Got a text! 📲 Come on set with us 👀 We spent the day with ya former islander faves on a v exciting project 🤩 Keep it 🔒 here #jdofficial

♬ original sound – JD Official

Shop the Love Island Style

Shop I Saw It First’s partnered collection on the Love Island Style section of their website.

The brand will also be keeping viewers up to date with the Islander’s latest looks over on their socials.

JD Sports’ partnered activewear collection can be found on the JD x Love Island section of their site.

Access personalised items such as caps and gym towels, also displayed over on Instagram. #GETGRAFTING

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