As Love Island’s Official Fashion Partner, I Saw It First introduced their brand new advert during the commercial break and fans are going crazy for the video!

Featuring past Islanders as well as hit artist Tom Zanetti, the fashion brand’s promotion sure has got viewers talking…

Discover all you need to know about the commercial including the cast, song, where to buy the outfits and more!

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Ready for a summer of love? | Love Island Series 7

Ready for a summer of love? | Love Island Series 7

I Saw It First advert cast explored

After the recent pandemic deprived us of the nation’s favourite summer show, Love Island 2021 finally premiered on 28th June.

Fast fashion brand, I Saw It First is re-coupling with Love Island as Official Fashion Partner for series seven.

During the ad break of the show, I Saw It First displayed their brand new commercial which features some familiar faces and fabulous fits.

Recognise anyone?

British DJ, music producer, rapper and singer Tom Zanetti features in the video as pilot of the private jet.

Former series four Love Island contestant Jack Fowler is also shown alongside Zanetti in the cockpit.

Fowler also recently announced his very own clothing collection with @isawitfirst.menswear.

Six stunning women feature as passengers of the private jet, including former Islander Joanna Chimonides.

Mollie Smith, a series six contestant, is also spotted in the ad alongside the series five Islander Arabella-Chi.

A further three stunning girls join the cast of the I Saw It First video advertisement.

What song is used in the video?

Tom Zanetti’s feature in the I Saw It First advert doesn’t stop at his role as the plane’s captain.

The artist’s hit song ‘Didn’t Know’ is also used as the commercial’s tune.

It seems as though Zanetti switched up the lyrics to his tune since the advert differs from the original which are as follows:

“Yeah, what we’ve got is a lot deeper
She do her thing and I do mine”

In I Saw It First 2021 Love Island advert, the lyrics state:

“What we got is a lot deeper, I saw it first and now she’s all mine”

See what they did there?

Where to buy the Love Island clothes

Now onto the important part, the collection!

Take another look at the range of clothes used in the ad over on the @isawitfirst Instagram account.

Eager to get your hands on I Saw It First’s Love Island collection displayed in the advertisement video?

Simply head over to the Love Island Style section of the I Saw It First website.


We’re recoupling up with @LoveIsland as Official Fashion Partner for series 7, we’ll be bringing you all the freshest ‘fits straight from the Villa 🏝

♬ original sound – ISAWITFIRST

Quick! The classic neon midi dresses worn by the women in the video are still in stock!

Joanna seems to be wearing the Yellow Crinkle Rib Knot Front Midi Dress while the rest of the girls rock different colours during their group scene sat on the steps.

Boys, don’t worry, theres plenty of fits for you too!

Jack Fowler models his collection on the online site.

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