What is Ferne McCann's 'Souki Belair' clothing business? First Time Mum reveal on ITV!

Ferne McCann isn’t just a First Time Mum, she’s also a busy woman juggling work projects. So what is her ‘Souki Belair’ clothing business?

As series 6 of the ITVBe show gets underway, we’ve seen Ferne juggle life as a mum, focus on her fitness empire and go on a date with a mystery man.

It’s not just Sunday that she has to look after, as Ferne focused on a clothing project in the recent episode. So what is her ‘Souki Belair’ company?

Screenshot: Ferne McCann: First Time Mum, Series 6 Episode 3, ITV

Ferne talks business on First Time Mum

The former TOWIE star isn’t messing around with her clothing line, as she tells her two business partners they all “need to get organised”.

Ferne envisions Hailey Bieber and Kylie Jenner wearing her brand, after the Keeping Up With The Kardashian star was seen wearing a similar dress to Ferne’s following an Instagram upload.

Ferne said:

If my style sister Kylie Jenner can be one of the youngest billionaires, I don’t see why we can’t recreate that success.

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What is Ferne’s ‘Souki Belair’ business?

The clothing business is run by Ferne, her sister Sophie and their friend and stylist Ellis Ranson.

It first launched in 2017 after being founded in 2016, and aims to bring wearable, luxurious pieces for all occasions.

Souki Belair is regularly modelled by Ferne and stylist Ellis. Ferne recently said she wants the clothing line to become a multi-million pound company.

Souki Belair clothing explored

Prices for Souki Belair clothing ranges from around £10 to £75.

Most of the pieces are bold, either with striking patterns and colours, or staple items such as a black t-shirt and shorts set.

There are also several party pieces, such as stylish silk dresses.

And the clothes aren’t just for women, as there are pieces available for young people from 6 months to 5 years old in their Bebe Belair collection – with Ferne’s daughter Sunday modelling some items.



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