Demi Sims, the younger sister of TOWIE royalty Chloe, has been a wild addition to season 24.
From her jokes personality to her wicked style, cool-girl Demi has made waves in the Essex reality TV world as a great addition to the permanent cast.
Her signature platinum streaks framing her face suggested Demi was entering season 24 ready to make an impact and come into her own.
Here’s a total rundown of some of Demi’s best hair looks and everything you need to know about her hairstylist.
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Demi’s hair pre-TOWIE
Demi’s bold experimental fashion sense doesn’t just stop at what she wears.
The natural brunette has had every haircut and style under the sun; braids, grey hair, blonde hair, blue hair, dip-dye – you name it!
Here are some of Demi’s best looks before coming on the show…
Her season 24 look that has everyone talking
Fans of TOWIE are all desperate to recreate what has become Demi’s signature look.
The bold platinum blonde streaks framing her face is set to become one of this year’s hottest hair trends – but Demi got there first!
At first, she had long extensions done by Marie Claire-winning Beauty Works Hair Extensions, which you can find online or on Insta @beauty_worksonline.
But a recent blunt chop shows that Demi is not afraid to break away from the Essex traditions of long, lucious locks, a tradition her sister sticks to well.
Who does Demi’s hair?
Demi’s hair is cut and coloured by Essex hair legend and celebrity stylist, Joel Maguire.
He works with both the Sims sisters, as well as other stars such as Gemma Collins and Kady McDermott, giving them their iconic hair looks for both TOWIE and the red carpet.
Follow him on Insta @joel_maghair21 to keep up to date with his hair creations and for bookings.
That means you can get hair just like Demi’s as well!
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