The Only Way Is Essex never fails to give viewers their fair share of reality TV drama, but when peering into the lives of the TOWIE cast, we also get to hear about their latest business endeavours!

In episode 6 (Sunday, April 21st), Sam Mucklow asked co-star, Chloe Meadows, to model for his new clothing brand.

So what is Sam’s clothing brand? And when can we expect to see his clothing hit the high street?

Here’s everything you need to know about Hardcore Clothing before it becomes one of the UK’s hottest new shops!

Sam (R) asking Chloe (L) if she’ll model for Hardcore Clothing. S24 E6.

What is Sam Mucklow’s clothing brand?

Sam’s new project is called Hardcore.

It’s described as “the lifestyle brand empowering you to scale your own new heights”.

For now, the details of the brand have been kept hush-hush – you even need a password to access the website!

But you can register your email address on the website to be added to Hardcore’s waiting list for all the exclusive information about the brand.

View this post on Instagram

Sam Mucklow in The Only Way Is Essex on ITV be #towiethailand @towie #towie @itvbe 9pm Sunday

A post shared by HARDCORE (@go.hardcore) on

What will the clothing brand include?

Hardcore makes clothes for both men and women.

It is centred mainly on sports apparel and activewear, such as tracksuits, hoodies and leggings.

But Hardcore also will make t-shirts, crop-tops and jeans, meaning there’s going to be stuff you can wear out of the gym in everyday life!

From the brand’s Instagram, they also state they make accessories, yet the full details of this will be revealed when the shop’s website goes live.

When can we expect Hardcore to drop?

The website will be live to the public from Wednesday, April 24th.

All of the new collection should be available to purchase from then onwards.

So get saving up because your summer wardrobe is about to be sorted!


Related Topics