Fans have been blowing up on Twitter after The Only Way is Essex star James ‘Arg’ Argent wore a massive gold chain necklace during episode six.

The TOWIE favourite had been given the chain as a gift from girlfriend Gemma Collins and was forced into wearing his new bling during a trip to Brighton.

Needless to say, the rest of the Essex lads were quick to gang up on him…

50 Cent

Episode six of TOWIE saw the Essex crew take a drip down to Brighton.

There were walks along the pier, a trip up the i360, sticks of rock, and Arg’s massive gold chain.

Metal-detecting on the beach, Dan Edgar and James ‘Diags’ Bennewith ripped into their pal for his unsightly neckwear.

Screen Shot: ARG and his gold chain - TOWIE, ITVbe

Screen Shot: ARG and his gold chain – TOWIE, ITVbe

Screen Shot: ARG and his gold chain - TOWIE, ITVbe

Screen Shot: ARG and his gold chain – TOWIE, ITVbe

Screen Shot: ARG and his gold chain - TOWIE, ITVbe

Screen Shot: ARG and his gold chain – TOWIE, ITVbe

Screen Shot: ARG and his gold chain - TOWIE, ITVbe

Screen Shot: ARG and his gold chain – TOWIE, ITVbe

The teasing continued as Arg explained that the gold chain was a gift, and how he was only wearing it to show Gemma some “appreciation”.

Screen Shot: ARG and his gold chain - TOWIE, ITVbe

Screen Shot: ARG and his gold chain – TOWIE, ITVbe

What he shouldn’t have said, however, was how the chain “suited him”.

Oh, how you could be so wrong…

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

2 Chainz

A true gentleman, Arg clearly didn’t want to hurt his partner’s feelings, as he was caught wearing the chain later that night.

Amongst the chaos of Chloe Sims and Jon Clark having a massive public row, all you could see was Arg’s chain glistening in the background.

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Complete with a blue pull-over cardigan, white shirt and glasses over the top of the head, Twitter was in love with Arg’s fashion.

Arg, you G…

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

N-Dubz

Na Na Naii – Arg even decided to where the chain to lunch with his nan.

Catching up for a cuppa tea and a large fish and chips, the scene between Arg, ‘Nanny Brighton’ and Gemma was pretty damn adorable.

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Even if it did involve Gemma explaining to Arg’s nan that her man doesn’t get ‘her candy’ when he is naughty…

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

Screen Shot: TOWIE, ITVbe

WATCH The Only Way is Essex every Sunday night, on ITVbe, at 9 pm.