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Im a celeb 2020 vegan

How much does the I'm A Celebrity winner get? Will they earn more money now?

There’s no other show quite like ITV’s I’m A Celebrity – rough challenges and the reality of sleeping in the cold weather in north Wales is enough to set it apart from other reality TV programmes.

I’m A Celebrity 2020 kicked off with a brand new cast that includes the likes of Sir Mo Farah, Vernon Kay, Beverley Callard, Jordan North, and others.

The ITV series is filmed in a Welsh castle as travelling to the Australian jungle was simply not an option because of the pandemic.

However, as we all know, there can only be one King or Queen of the Castle. The finale of I’m A Celebrity series 2020 will take place in early December this year – but how much does the I’m A Celebrity winner get?

Screenshot: Ant and Dec I’m A Celebrity 2020 – ITV

How much does the I’m A Celebrity winner get?

Before entering the castle in north Wales, each contestant on I’m A Celebrity has an agreed amount they’re to be paid. Whether they win the show or not, each person still gets their fee.

However, I’m A Celebrity winner is likely to amass a larger fan base. The winner often goes on to be booked for more appearances following the show.

The King or the Queen of the Castle is likely to get new sponsporship deals or sign a contract with a major brand.

  • ITV: Is Mo Farah vegan? I’m A Celebrity diet requirements explored!

What does each contestant earn on I’m A Celeb 2020?

The celebrities who take part in I’m A Celebrity 2020 range from famous sportspeople to British soap star favourites. This was certainly reflected in their paycheque for the show, too.

Here’s how much some of the contestants are most likely paid for their time on I’m A Celebrity, as noted by Heart:

  • Vernon Kay – £250,000
  • Beverley Callard – £125,000
  • Russell Watson – £100,000
  • Jessica Plummer – £75,000
  • Ruthie Henshall – £75,000
  • AJ Pritchard – £50,000
  • Hollie Arnold – £50,000

It’s currently unknown how much Shane Richie, Sir Mo Farah, Victoria Derbyshire and Giovanna Fletcher are getting paid for their appearances on the 2020 series. 

However, EastEnders star Shane Richie did reveal that he plans to pay off some of his debt with the money he gets from the show. He told Heart: 

“My kids were old enough to travel to Australia and they wanted to meet Ant and Dec! We were all really excited.

“We were going to fit it around my other work as I was going on tour, doing a TV series and panto — but that all got cancelled in March.

“And now I am literally skint. You save money for a rainy day but you don’t expect the rainy day to last six months.”



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After studying for her BA in Journalism at Solent University, Helen went straight into writing for GRV Media as years of binge-watching the Real Housewives of Atlanta finally started to pay off. Helen has been with the company for over three years, writing about reality TV and specialising in USA and UK content. Outside of work you’ll find her rustling up Nigella’s latest recipes, or at the beach walking her dog.