An average of 3.4 million Brits have tuned in to watch Love Island series four, more than double the amount of last year.
The eye-watering figures mean that Love Island favourites Dani Dyer and Jack Fincham are set to make a colossal amount of money when they finally leave the villa.
The U.K’s favourite couple have amassed huge followings on social media, with more than two million followers on Instagram between them.
There’s some serious cash to be made via sponsored posts, and a recent OddsMonkey State of Influencer Marketing report has looked into the numbers properly.
Jack and Dani’s potential earnings are simply staggering!
Dani Dyer’s Value
The report worked out that Instagram followers are currently worth around £0.0043 per follower. So, if you’re popular enough to have 1,000 followers, then you could perhaps make £4.30 from a picture of you holding up a branded protein shake.
For Dani Dyer, however, the contestant with the highest Instagram following of 1.6 million, it means that she could earn up £7,000 for every sponsored post!
Jack Fincham’s Earnings
Villa boyfriend Jack Fincham has a smaller following on social media, although he’s sure to be raking in a lot more than any previous pens-salesman commission.
Jack is the second most followed contestant from Love Island 2018, with 1.1 million fans.
This could generate Jack with a minimum of £4,730 for every sponsored picture! And Jack has no idea!
The Rest of the Love Island Contestants
OddsMonkey analysed this year’s Love Island contestants’ Instagram followers to calculate how much each of the ten most followed contestants could earn.
Peter Watton, spokesperson at OddsMonkey said: As social media becomes a more influential marketing tool for brands, social media influencers are keen to capitalise on their online popularity.”
Eyal Booker’s Cadbury Deal
A prime example of Instagram’s pulling power is the recent deal between Love Island’s Eyal and chocolate giants Cadbury.
Although Eyal Booker was booted off the show reasonably early, he’s already reaping the rewards on social media.
His 738,000 following attracted Cadbury, who could have paid Eyal a minimum £3,000 for their sponsored post, according to OddsMonkey.
Chocolate and six-pack abs – what a combo!
WATCH LOVE ISLAND EVERY NIGHT (EXCEPT SATURDAY) ON ITV2, AT 9 PM.