With the new series of Love Island set to launch on Monday, June 4th, the excitement levels in the U.K have reached fever pitch.
For the cast members entering the villa, however, the opportunity of winning the ITV2 reality TV series should be as nerve-wracking as it is exciting.
An estimated 1.7 million Brits will tune-in to watch series four every night, resulting in life-changing possibilities for those who do well.
Betting website OddsMonkey analysed the social media accounts of Love Island’s series three celebs, uncovering some shocking figures behind their sponsored Instagram posts.
This is unbelievable…
£8,000 per Instagram post
According to the report, Love Island stars such as Chris Hughes, Amber Davies and Marcel Somerville earn at least £4,000 per hashtag ad.
It’s surprising the wealth you can amass from seven simple characters like #betheMAN.
But if you thought that 4k was an eye-watering number, that’s nothing compared to the coin Kem Cetinay is raking in.
Boasting two million Instagram followers, double the likes of Marcel, Kem can make up to £8,6000 per promotional post.
We’d all happily dress up in pink and look stupid for that type of money!
Love Island series 3 Instagram wealth
1. Kem Cetinay – 2million followers – £8,600 per post
2. Chris Hughes – 1.9million followers – £8,170 per post
3. Amber Davies – 1.6million followers – £6,880 per post
4. Olivia Attwood – 1.5million followers – £6,450 per post
5. Camilla Thurlow – 1.3million followers – £5,590 per post
6. Montana Brown – 1.2million followers – £5,160 per post
7. Jessica Shears – 1.1million followers – £4,730 per post
8. Gabrielle Allen – 1million followers – £4,300 per post
9. Sam Gowland – 1million followers – £4,300 per post
10.Marcel Somerville – 945,000 followers 0 £4,063.50 per post
Sorry but do love island stars stay rich forever????Considering the career lol
— Libby Murray (@LibbyMurrayXx) May 17, 2018
Not all reality TV stars enjoy selling themselves out to brands, however, with Montana Brown opening up about her Instagram wealth to Cosmopolitan.
She said: I’m offered around £5,000 a sponsored post, and I get messages every day on my Instagram [about paid for content].
The smaller brands offer more money because it means they’re gonna get their name out there, and I think I get offered more money and more posts because I don’t have any on my page.”
WATCH Love Island every night from Monday 4th June, on ITV2, at 9 pm.