The disappearance of @imjustbait from Instagram has been the source of serious confusion for social media fans in the UK.

A famous name in the world of social media, the Instagram account had over two million followers when it was suddenly removed from the platform late last year.

Many had expected the account to return, following a brief suspension and ‘slap on the wrist’.

Yet here we are, and still no imjustbait. So what happened?

What Happened to imjustbait?

The Instagram account imjustbait had 2.6 million followers and was set up by now 20-year-old Anthony Arron.

Anthony built his reputation as one of the biggest social media influencers by posting funny videos, memes, new music, banter and news, before finding a way to monetize his huge following and make money from his work.

He was rumoured to be making around £20,000 per month from his social media accounts, which can from external deals with brands.

However, the Instagram account was shut down – indefinitely – in October 2018. Shortly after, the other imjustbait social media accounts were also removed.

PARIS, FRANCE – JANUARY 28: In this photo illustration, the logos of the messaging applications, WhatsApp, Instagram, Messenger and Facebook are displayed on the screen of an Apple iPhone on January 28, 2019 in Paris, France. The big new project of Mark Zuckerberg, founder of social network Facebook is to unify all its messaging applications according to the New York Times. So all the applications of Facebook, Messenger, Instagram and WhatsApp, could work together, the exchanged messages would be encrypted as they are currently on WhatsApp. “We are working to ensure that more of our messaging is encrypted end-to-end and we are thinking of ways to make it easier to communicate with family and friends via all networks,” said a Facebook spokesman, confirming news reports from New York Times. Facebook’s three messaging services each claim more than one billion users worldwide. (Photo by Chesnot/Getty Images)

Why Was imjustbait Deleted?

While Instagram never released an official statement, the signs had been obvious for some time.

When initially launching his Instagram page, imjustbait was removed four times before the account started to build a significant following.

The account had always been surrounded by controversy, with some people complaining about posts related to fake news and cultural offence.

Eventually, Instagram chiefs must have decided that the imjustbait content was inappropriate for their platform.

imjustbait Petition

Since Anthony’s removal, a petition page was started.

It now has over 50,000 signatures, demanding that the Instagram page makes a come back. You can sign the petition here.

Anthony also said that he was creating his own social media app called imjustbait (what else would you call it).

However, we can’t seem to find the app anywhere on iTunes or Google Play.

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