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https://www.hayu.com/watch/episode/keeping-up-with-the-kardashians/kourtneys-choice/97677352445

What is Poosh? Kourtney Kardashian is living her best life at 39 with her newest business venture

The Kardashians are good at a lot of things, and one thing’s for sure – they’re good at making money.

Khloe has her Good American jean line, Kim’s got KKW beauty, and Kylie’s a Forbes covering ‘self-made billionaire’.

So, of course, it wasn’t going to be long before Kourtney Kardashian joined the rest of her siblings in raking in the cash.

Here’s everything you need to know about Kourtney’s website, Poosh!

Screen Shot: Kourtney Kardashian KUWTK season 16 episode 1 – Hayu

What is Poosh?

Kourtney Kardashian launched her very own lifestyle brand in 2019.

Kourt has called her brand ‘Poosh’ – which is said to be after her daughter Penelope’s nickname.

The website is filled with articles from ‘How to find jeans that fit your butt perfectly‘ to Kourtney’s beauty ‘Pick of the Week’.

Not only does Kourtney’s website have articles and interviews with her friends and family, such as Kris Jenner and Stephanie Shepherd, but you can also buy her favourite products through Poosh.

Poosh on Keeping Up with the Kardashians

Kourtney K’s new brand featured on episode 2 of KUWTK.

The Kardashians’ momager, Kris Jenner, went on a shopping trip with Kourtney’s ex, Scott Disick.

The pair were mooching around looking at some items when Kris came across a Burberry backpack.

Scott said: “That’s cute for Poosh.”

Kris replied: “That is cute for Poosh!”

Screen Shot: KUWTK s16 e02 – Hayu

Is Poosh on Instagram?

Yes! You can follow Kourtney’s brand @poosh.

It looks like the Instagram feed is in sync with every article post on the website which makes sense as Poosh is pretty image-heavy.

In the lead-up to the Poosh launch, Kourtney posted semi-nude images of herself promoting the brand.

Poosh is a luxury lifestyle and beauty brand which promotes healthy living. Kourtney often hashtags with each post ‘#pooshtheboundaries‘.

And when we say luxury – we mean Beyonce’s makeup artist is being interviewed.

 

WATCH KEEPING UP WITH THE KARDASHIANS EVERY SUNDAY AT 9 PM ON E! ENTERTAINMENT.

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After studying for her BA in Journalism at Solent University, Helen went straight into writing for GRV Media as years of binge-watching the Real Housewives of Atlanta finally started to pay off. Helen has been with the company for over three years, writing about reality TV and specialising in USA and UK content. Outside of work you’ll find her rustling up Nigella’s latest recipes, or at the beach walking her dog.